Did you know that it's often easier to warm up aged leads than it is to generate completely new ones?
Most companies value their customer list so highly because they know that it's less expensive and time consuming to sell to their past customers than it is to find completely new ones. That's why even companies who do most of the their business offline are starting to collect email addresses from their customers by offering freebies or bonuses in return for "registering" with them.
The more they know about you and your buying habits, the easier it is for them to turn you into a repeat customer. If you are sent a coupon by email that's specially coded to you - and you redeem it - that's valuable information for a company to have. It tells them something about you and what you like.
Companies are doing this more and more because it's profitable and it costs them little or nothing. Just last week, we witnessed this tactic being used at a local BlockBuster Video.
In exchange for an email address, we were offered four free local movie rentals and a one month free trial of their new online "get your DVDs by mail" service. Isn't this "bonus" the exact same offer they're making to the millions of people who see their national television ads?
It is, but that didn't prevent it from working on all four of the current customers in line in front of us.
So, now that BlockBuster is collecting the email contact info for their customers, by the millions, they can send special promotions any time they want by email - and generate millions of dollars in extra sales at almost no cost. We would estimate that an email broadcast to one million of their current customers costs them a fraction of the price of one radio or TV spot.
You can jump on the bandwagon!
No, we don't mean registering your email address with BlockBuster. What we're talking about is marketing to people you already know. Anyone who has already expressed an interest in your business, people who are on your marketing lists, or people who were at one time a part of your network marketing downlines.
Over time, some of our affiliates build up lists of thousands of prospects who have seen their GDI movie. Even if the timing (or the business opportunity for that matter) was not right for them three of four months ago, it might be today. Perhaps the additional bonus opportunities we now offer would have been enough to sway their decision to take a free trial of our product.
Maintaining your own personal list of people who have expressed an interest in online business some time in the past can be a gold mine for building your business in the future. In fact, since our product has such wide appeal, just building an email list of people you come into contact with can be profitable.
If you're not the kind of person who enjoys selling, telling or explaining, just ask people you meet if they use the Internet. If they do, ask if it's okay to write down their name and email address, and let them know that you'd like to send them a free trial of a product that you're involved in marketing. Most people won't say no, and all you'll have to do is enter them into the invite system when you get home.
Keep a nice, clean email list of people you meet and people you've corresponded with in the past. If you do this and you continue marketing to them, you'll be rewarded with growth and income.
To know more about GDI business, please go to www.mutualwealth.ws
.jpg)
No comments:
Post a Comment